But why is the investing in such amenities problematic? Because colleges borrowed heavily to create them at a very bad time to go deeply into debt, and in the naïve belief that their amenities would be uniquely wonderful. But if everyone is doing it, or has already done it, then the amenities cancel each other out, leaving schools with the old problem: how do we distinguish what we have to offer from what everyone else has to offer?
How about this? Maybe someone could have the imagination to say: By the quality of our teaching. I am waiting for some bold college president to come forth and say, “You won’t find especially nice dorms at our college. They’re clean and neat, but there’s nothing fancy about them. We don’t have a climbing wall. Our food services offer simple food, made as often as possible with fresh ingredients, but we couldn’t call it gourmet eating. There are no 55-inch flat-screen TVs in the lounges of our dorms. We don’t have these amenities because we decided instead to invest in full-time, permanent faculty who are genuinely dedicated to teaching and advising you well and preparing you for life after college. So if you want the state-of-the-art rec center, that’s cool, but just remember that the price you’ll pay for that is to have most of your classes taught by graduate students and contingent faculty, the first of whom won’t have the experience and the second of whom won’t have the time to be the kind of teachers you need (even when, as is often the case, they really want to be). Our priorities here are pretty much the reverse of those that dominate many other schools. So think about that, and make a wise decision.”